Our goal is to make shopping fun and accessible, while sharing helpful products to make life easier AND less expensive. We are always searching for the latest and greatest to improve all areas of your life from fashion to beauty, kitchen to tech, home to hobbies, kids, pets, and more!
We have exciting product content from segments featured on The Kelly Clarkson Show, Access Hollywood, your Local NBC networks, TODAY Steals & Deals, and “always on” Evergreen deals, so there’s always something great to shop!
The Shop TODAY team scours the market for products they think you will love, find useful and make your life easier. We then work directly with the brands to get you the best deal possible. Retail pricing is based on MSRP - manufacturer's suggested retail pricing. Items are sold by retailer, not Deals Marketplace.
Our Process
We research and review all of the products and companies to ensure you receive the best quality and customer service.
We have affiliate relationships with all Deals Marketplace retailers. This means when you shop on today.com/deals, we receive a commission if you decide to purchase anything through our site. This affiliate relationship does not impact our editorial decision to feature a product. All products are final sale and we do not accept any returns or exchanges on products. If your item does not arrive or is damaged upon arrival, we will work with the brand to issue a refund or replacement.
As an editorial team, we independently choose all products featured and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. You can learn more about Shop TODAY here.